An idea that has outgrown its container. Something bigger is possible, and the current form, the current story, or the current strategy can't hold it anymore.
Radical Vision by Erica Blair
Strategic advisory & experience design for people building what's next
It begins as a vision you carry before anyone else can see it.
The work is bringing that vision into focus and giving it form, shared language, and the momentum to become real.
Where the work begins
Clients come to us at the moments that decide what everything afterward looks like:
A new era arriving. New project, new leadership, new scale, or a mission that has evolved past the language that was built for it.
A gathering that has to do more. A flagship event, a convening, or an entire event model that no longer matches the ambition behind it.
A moment when everything is suddenly possible. AI has redrawn what can be built. The question is no longer what's feasible. It's what is yours to make.
Whatever the moment, it arrives the same way: as a vision asking to take shape. Finding it, and giving it form, is the work.
Radical means rooted.
From the Latin radix: root.
To be radical is to go to the root. And the visions that last are the rooted ones: drawn from what is essential, the truest expression of what you're here to create, not what the moment happens to reward.
Rootless ideas chase trends and scatter. Rooted visions hold, compound, and become the thing everything else gets built around.
That's the work of this practice: finding the root of what you're building, and building from there.
There has never been more room to build.
AI is redrawing what's possible to create and how fast it can exist. Whole categories of things are suddenly buildable that weren't two years ago.
Which means the scarce resource is no longer capability. It's clarity: a rooted answer to what you're actually here to make, so that infinite possibility becomes a direction instead of a blur.
The ones who thrive in this moment won't be the ones who adopt the most tools. They'll be the ones with the clearest sense of what they're building, and why it's needed in this moment.
How we work
Clarity.
We get honest about what you're actually trying to build, cutting through the noise to the vision underneath.
Alignment.
We bring that vision into focus and align the people who have to carry it, so momentum comes from shared conviction.
Momentum.
We turn direction into decisions, ways of working, and commitments that outlast the engagement and hold up when the work gets hard.
Ways to work together
We take on a small number of clients at a time and tend to work in depth.
Strategic Advisory
Partnership for founders and organizations shaping what comes next: the vision, the strategy, and the narrative, positioning, and brand that give it its true form.
The engagement centers on direct counsel to the chief executive and leadership team: we think it through together, stay in it for the hard decisions, and see the work all the way into reality.
Experience Design
Conferences, summits, launches, and flagship events designed as participatory experiences rather than audiences and agendas.
Format, content architecture, and participatory design for gatherings where the people in the room shape the outcome. The same craft supports experiential brand and marketing work.
Strategic Facilitation & Retreats
Designed sessions and immersive offsites where leadership teams and boards surface the hard questions, align on direction, and leave with decisions that hold.
Often the decisive moment inside a larger advisory engagement. Sometimes the single session that starts one.
Meet Erica Blair
Fifteen-plus years leading strategy, governance, and community at major organizations built on participation at scale: Director of the Global Network at Burning Man Project, spanning 35+ countries. Co-founder of Liminalia, an immersive experience design lab with clients including MAPS and Esalen. Co-organizer of Bretton Woods 75.
The problems my clients bring me are the ones I've worked inside my whole career: visions too new for existing categories, institutions evolving without losing themselves, communities that only work when people genuinely build together, and remarkable things that want to be made real.
Let's build the future, together.
Whether it's a strategic partnership, a flagship gathering, or a single decisive session, the first step is a conversation.
Request a conversation